GTBank is one of Nigeria’s leading financial institutions, renowned for its innovative approach to banking, digital financial services, and customer-centric solutions. The bank continues to leverage technology and strategic marketing initiatives to make financial services more accessible, convenient, and seamless for its customers.

Transpose Communications partnered with GTBank to drive awareness and deepen the adoption of its *737# mobile banking service across multiple states in Nigeria. Our engagement involved experiential activations, nationwide flyer distribution, strategic sticker placements, and market storms designed to take the campaign directly to consumers across key markets and communities.

Through strategic on-ground execution and direct consumer engagement, we helped strengthen awareness, understanding, and usage of the *737# mobile banking service. The campaign created meaningful consumer touchpoints, bringing the service closer to customers and demonstrating how easily they could access essential banking services using their mobile phones.

Following the campaign, GTBank recorded a significant increase in the adoption and usage of the *737# mobile banking service. Today, billions of naira in transactions are processed through the *737# platform, reflecting the scale and impact of the service in Nigeria’s digital banking ecosystem.